Cristmas comes but once a year, and unluckily the Christmas shopping season lasts longer than that. There was a time when Christmas advertising didn’t appear in newspapers, magazines, or on television until the first week of December. Slowly but surely, the kickoff date was moved to the day after Thanksgiving. Nowadays, you’ll find Christmas gift - giving ideas and advertising making an appearance just before Halloween. At this accelerated rate, in another century, we’ll be Christmas shopping all year long!